Program Considerations and Conclusions

Successful channel incentive programs require direct experience in designing and operating multi-dimensional programs, connecting manufacturers and distributors or distributors and end-users. The relationships and sensibilities are too tricky to learn on the job. It stands to reason, therefore, that an incentive program provider with experience serving manufacturers and distributors can add more value quickly to your channel strategy.

Channel incentive programs require an easy-to-deploy and easy-to-use platform that can support creative thinking, dynamic changes, data collection and on-going analysis to insure sales and program objectives are met and measured.

Points-based channel incentive programs create a branded currency that insures competitive differentiation and simultaneously builds brand loyalty and advocacy. The name of most programs becomes a powerful brand asset and an effective selling argument in the marketplace. Because points trigger different psychological responses than other motivational tools, they are extremely useful for directing a range of behaviors over time and for gathering many discrete or distinct marketing initiatives under a single umbrella program.

Points-Based Incentive Programs can be measured, tweaked, recast and redeployed quickly. They are an agile tool that can address a wide range of challenges or objectives for companies operating in highly competitive markets. Deploy a points-based incentive program to motivate and energize your channel partners.